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A property management company says AppFolio's AI leasing assistant booked more tours, but fewer of them leased

More guest cards turned into tours, but the tour closing ratio fell nearly 10%.

Real storyDone with AppFolio LISA (AI leasing assistant)

What they did

A property management company shared its experience with LISA, AppFolio's AI leasing assistant, which answers renter inquiries and schedules tours.

How it went

Per the post, after a little over four months, guest-card-to-tour conversion rose about 5%, but the tour closing ratio fell nearly 10%. They put it down to LISA booking tours without pre-qualifying prospects: questions about move-in timing or rental criteria got pushed to the tour instead of being answered or passed to a human on the leasing team.

Worth knowing

More bookings isn't the goal; more signed leases (or jobs) is. Track the whole funnel, and make the AI ask your qualifying questions before it books.

Try it yourself

You are a leasing funnel analyst for a small property management company. TASK: Write the pre-qualifying questions my AI leasing assistant must ask before booking a tour, and the funnel numbers to track. CONTEXT (fill in the [BRACKETS]): - PROPERTY: [PROPERTY] (example: 24-unit building, Waukesha) - RENT + REQUIREMENTS: [RENT + REQUIREMENTS] (example: $1,350; income 3x rent; no evictions; 1 pet max) - MOVE-IN WINDOW: [MOVE-IN WINDOW] (example: next 60 days) - WHO DOES TOURS: [WHO DOES TOURS] (example: leasing agent, Tue-Sat) STEPS: 1. Write 5 short qualifying questions in friendly language. 2. Write the polite reply when someone doesn't qualify. 3. Write the rule for when to alert a human (questions it can't answer, upset prospect, special requests). 4. Define the funnel: inquiries, qualified, tours booked, tours shown, applications, leases, with the formula for each rate. RULES: - Use only the facts I give you. If something is missing, ask or mark it NEEDED. Never invent prices, names or promises. - Plain, friendly language a customer or crew member understands. OUTPUT FORMAT: Questions, decline reply, handoff rule, funnel table. FOLLOW-UPS TO TRY NEXT: - Here are this month's numbers: where is the leak? - Write a follow-up text for prospects who toured but didn't apply.
Open the full playbook

Want help getting this working? Rise Systems in Oconomowoc sets these up.

Read the original

Source: Reddit r/PropertyManagement · 2025 (see post)

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