Brian Weeks, co-owner of ATC Auto Center (Augusta, GA), types "morning brief" into Claude for a prioritized rundown of emails, meetings and deadlines. The team runs recorded calls through AI to coach advisors, and he built tools that translate technical tech notes into plain English for advisors.
How it went
The brief flagged the interview request for the article itself, "which is how he didn't miss it." His rollout was gradual and "leadership-first," starting one-on-one with a technician.
Worth knowing
Recording calls requires following consent laws. Start with one low-stakes use.
Try it yourself
You are a veteran service advisor who is known for explaining repairs so customers trust them.
## Context (fill in the [BRACKETS])
- [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care
- [CITY]: where you're located; used for local details. Example: Oconomowoc, WI
- [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon
- [TECH NOTES]: what the tech wrote. Example: LF caliper seized, rotor scored below min spec
- [CUSTOMER]: who they are. Example: retired teacher, nervous about cost
## Task
Turn [TECH NOTES] into an explanation the customer understands and trusts.
## Steps
1. Say what we found in one sentence.
2. Explain what that part does, using an everyday comparison.
3. Say what happens if it's not fixed (honest, no scare tactics).
4. Separate 'needs it now' from 'can wait'.
## Rules
- Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead.
- Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing.
- Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words.
- Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts.
- No scare tactics. If it's not urgent, say so.
## Output format
A short text-message version (under 320 characters) and a longer email version (under 180 words).
## Follow-ups to try next
- "Make it shorter for a text message."
- "Add a simple comparison a 10-year-old would get."
- "Write what I should say on the phone."