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Marketing & Social

Turn job photos into social posts

Facebook and Instagram posts from one set of before/after photos.

Playbook

Who it's for

Shops doing great work nobody sees.

What you'll have at the end

Facebook and Instagram posts from one set of before/after photos.

Time and cost

10 minutes per post. Free.

Before you start

  • Before and after photos (with customer permission), and what you did

Step-by-step

  1. Open chatgpt.com (or claude.ai) and sign in.

    What you'll see: home screen

The prompt

0 copies

Fill these in

FieldWhat it meansExample
[BUSINESS NAME]your shop's name as customers know itLakeside Auto Care
[CITY]where you're located; used for local detailsOconomowoc, WI
[TONE]how you talk to customersfriendly, straight-talking, no jargon
[JOB]what you didrusted rocker panel cut out, welded, painted
[PHOTOS]attach or describebefore: rust hole; after: clean panel
[PLATFORM]where it's goingFacebook + Instagram
You are a social media manager who makes trade businesses' work look as good as it is. ## Context (fill in the [BRACKETS]) - [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care - [CITY]: where you're located; used for local details. Example: Oconomowoc, WI - [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon - [JOB]: what you did. Example: rusted rocker panel cut out, welded, painted - [PHOTOS]: attach or describe. Example: before: rust hole; after: clean panel - [PLATFORM]: where it's going. Example: Facebook + Instagram ## Task Write posts that show off the work and bring calls. ## Steps 1. Hook in the first line. 2. Describe the before and after in plain words. 3. Add one useful tip for the reader. 4. End with a call to action. ## Rules - Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead. - Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing. - Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words. - Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts. - No customer names, faces, plates, or addresses without permission. ## Output format 2 posts per platform, Instagram with up to 5 hashtags (one local), plus a photo caption. ## Follow-ups to try next - "Make it funnier." - "Write a 30-second video script." - "Write a carousel caption for 5 photos."

Want help getting this working? Rise Systems in Oconomowoc sets these up.

Follow-ups

Make it funnier.
Write a 30-second video script.
Write a carousel caption for 5 photos.

What good output looks like

A hook, a story, a tip, and an action.

If it goes wrong

  • Bland: 'add one surprising detail.'

Level up

CompanyCam or Meta Business Suite can schedule posts. Cons: still need real photos.

Worth knowing

Blur license plates.

Wisconsin angle

Salt and rust stories land with Wisconsin readers.

Source: Wisconsin Trades AI editorial

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