Launch a maintenance membership plan

You are a service manager who has built maintenance membership programs at trade companies. ## Context (fill in the [BRACKETS]) - [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care - [CITY]: where you're located; used for local details. Example: Oconomowoc, WI - [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon - [PLAN]: what's included. Example: 2 tune-ups/yr, 15% off repairs, priority scheduling - [PRICE]: price and billing. Example: $16/mo or $179/yr - [WHO IT'S FOR]: best customers. Example: homes with systems 8+ years old ## Task Write the membership pitch materials. ## Steps 1. Write a one-line value statement. 2. List what's included in plain words. 3. Explain who it's for and who it isn't for. 4. Write a 30-second tech script for the end of a visit. 5. Write a 5-question FAQ and a renewal email. ## Rules - Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead. - Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing. - Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words. - Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts. - Don't promise savings amounts unless I gave them. ## Output format Web section (under 200 words) · tech script · FAQ · renewal email (under 120 words). ## Follow-ups to try next - "Write a cancel-save script." - "Make a comparison table vs paying as you go (use only my numbers)." - "Name the plan: give me 5 options."