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Reviews & Reputation

Get more Google reviews and handle bad ones calmly

A review-request text and email, plus replies for good and bad reviews you can reuse.

Playbook

Who it's for

Any shop that does good work but has fewer reviews than the competitor down the road.

What you'll have at the end

A review-request text and email, plus replies for good and bad reviews you can reuse.

Time and cost

About 30 minutes. Free with ChatGPT; review tools like NiceJob, Podium, or Broadly automate it (see site for pricing). Time saved: estimate, about 30 minutes a week.

Before you start

  • Your Google review link (Google Business Profile → Ask for reviews → copy link)
  • 3 recent reviews (one bad if you have it)

Step-by-step

  1. Get your review link.

    What you'll see: GBP 'Ask for reviews' button

The prompt

0 copies

Fill these in

FieldWhat it meansExample
[BUSINESS NAME]your shop's name as customers know itLakeside Auto Care
[CITY]where you're located; used for local detailsOconomowoc, WI
[TONE]how you talk to customersfriendly, straight-talking, no jargon
[REVIEW LINK]your Google review linkg.page/r/xxxx/review
[TECH NAME]who did the job (optional)Mike
[REVIEW TO ANSWER]paste a review, or write 'none'"Waited 3 hours past my appointment."
[YOUR SIDE]facts about that reviewparts delivery was late; we called at 11
You are a reputation manager for local Wisconsin service businesses who writes requests and replies that sound like the owner. ## Context (fill in the [BRACKETS]) - [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care - [CITY]: where you're located; used for local details. Example: Oconomowoc, WI - [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon - [REVIEW LINK]: your Google review link. Example: g.page/r/xxxx/review - [TECH NAME]: who did the job (optional). Example: Mike - [REVIEW TO ANSWER]: paste a review, or write 'none'. Example: "Waited 3 hours past my appointment." - [YOUR SIDE]: facts about that review. Example: parts delivery was late; we called at 11 ## Task Write (1) review request messages and (2) a reply to [REVIEW TO ANSWER]. ## Steps 1. Write a short text request thanking the customer and mentioning [TECH NAME], with [REVIEW LINK]. 2. Write an email version. 3. If a review is given: decide if it's positive or negative. 4. For a negative review, acknowledge, give one calm line of facts from [YOUR SIDE], and offer to talk offline with the owner's name and number. 5. For a positive one, thank them and mention one specific thing they said. ## Rules - Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead. - Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing. - Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words. - Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts. - Never offer anything in exchange for reviews and don't ask only happy customers (both break Google's rules). - Never share customer details or argue in public. ## Output format Section 1: Text (under 300 characters) + Email (under 100 words). Section 2: a public reply (under 100 words) + a private message to the customer (under 80 words). ## Follow-ups to try next - "Make the bad-review reply shorter and warmer." - "Write a gentle reminder text for 3 days later." - "Write a printed counter card with a QR code line."

Want help getting this working? Rise Systems in Oconomowoc sets these up.

Follow-ups

Make the bad-review reply shorter and warmer.
Write a gentle reminder text for 3 days later.
Write a printed counter card with a QR code line.

What good output looks like

Under 100 words, no excuses-wall, owns the miss, moves it offline.

If it goes wrong

  • It sounds defensive: tell it 'remove anything that sounds like an excuse.'
  • It's generic: paste the exact review and add one real detail.
  • Too long: 'cut to 60 words.'

Level up

NiceJob, Podium, Broadly, Jobber, or Housecall Pro can send requests automatically when a job closes. Pros: no one forgets. Cons: monthly cost; messages can feel canned, so edit the templates.

Worth knowing

Reply to every review, good and bad. Future customers read the replies.

Wisconsin angle

Mention the town ('our Waukesha neighbors') naturally. It helps you show up in local search.

Source: Wisconsin Trades AI editorial

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