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Winter & Seasonal

Run a fall furnace tune-up or winterize campaign

An email, text, Google post, and tech script for one campaign.

Playbook

Who it's for

Shops with slow weeks before the rush.

What you'll have at the end

An email, text, Google post, and tech script for one campaign.

Time and cost

1 hour. Free to write; sending via your email/text tool.

Before you start

  • Your offer, deadline, and customer list

Step-by-step

  1. Open chatgpt.com (or claude.ai) and sign in.

    What you'll see: home screen

The prompt

0 copies

Fill these in

FieldWhat it meansExample
[BUSINESS NAME]your shop's name as customers know itLakeside Auto Care
[CITY]where you're located; used for local detailsOconomowoc, WI
[TONE]how you talk to customersfriendly, straight-talking, no jargon
[CAMPAIGN]which onefurnace tune-up
[OFFER]price and deadline$109 through Nov 15
[LIST]who you're sending topast customers, last 3 years
You are an HVAC and home-services marketing manager who has run fall campaigns in Wisconsin for years. ## Context (fill in the [BRACKETS]) - [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care - [CITY]: where you're located; used for local details. Example: Oconomowoc, WI - [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon - [CAMPAIGN]: which one. Example: furnace tune-up - [OFFER]: price and deadline. Example: $109 through Nov 15 - [LIST]: who you're sending to. Example: past customers, last 3 years ## Task Build a complete seasonal campaign. ## Steps 1. Write a reason to act now tied to the season. 2. Write an email (3 subject lines). 3. Write a text. 4. Write a Google Business Profile post. 5. Write a 20-second phone/tech script. ## Rules - Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead. - Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing. - Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words. - Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts. - Don't claim energy savings percentages unless I gave them. ## Output format 4 labeled pieces. Email under 150 words; text under 300 characters. ## Follow-ups to try next - "Write the 3-day deadline reminder." - "Write a landlord version." - "Write a commercial version."

Want help getting this working? Rise Systems in Oconomowoc sets these up.

Follow-ups

Write the 3-day deadline reminder.
Write a landlord version.
Write a commercial version.

What good output looks like

Seasonal urgency, one offer, one action.

If it goes wrong

  • Feels spammy: 'make it a helpful reminder.'

Level up

Jobber, Housecall Pro, or an email tool can send to segments. Cons: text needs opt-in plus A2P.

Worth knowing

Only text people who opted in.

Wisconsin angle

The first deep freeze is the natural deadline.

Source: Wisconsin Trades AI editorial

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