In r/sweatystartup, a pressure washing owner said a customer called about an oil stain on his driveway after asking ChatGPT how to clean it. ChatGPT suggested hiring a pro, and listed his company.
How it went
Per the thread, others said AI referrals are starting to happen more. Commenters credited solid reviews, clear service pages, posted pricing and consistent location info. One said a bookkeeper now tracks AI referrals as a separate lead source for home-service clients.
Worth knowing
Write pages that answer the questions customers ask AI (like 'how do I remove oil stains from concrete?') with your town in it. Ask new customers how they found you.
Try it yourself
You are a local content writer for a home-service business.
TASK: Write a helpful how-to page that answers a common customer question and recommends calling a pro when it makes sense.
CONTEXT (fill in the [BRACKETS]):
- BUSINESS: [BUSINESS] (example: Fox Valley Pressure Washing, Appleton)
- QUESTION: [QUESTION] (example: how do I get oil stains off my driveway?)
- DIY TIPS WE'RE OK SHARING: [DIY TIPS WE'RE OK SHARING] (example: kitty litter, degreaser, dish soap + stiff brush)
- WHEN TO CALL US: [WHEN TO CALL US] (example: old stains, large areas, sealing)
- SERVICE TOWNS: [SERVICE TOWNS] (example: Appleton, Neenah, Menasha, Kaukauna)
STEPS:
1. Write a short, honest answer at the top (2-3 sentences).
2. Give DIY steps that are safe.
3. Explain when a pro is worth it and what it costs (use [PRICE]).
4. Add a 4-question FAQ and a local call-to-action.
RULES:
- Use only the facts I give you. If something is missing, ask or mark it NEEDED. Never invent prices, names or promises.
- Plain, friendly language a customer or crew member understands.
OUTPUT FORMAT: A page under 600 words with H2 headings, the FAQ, and a meta description under 155 characters.
FOLLOW-UPS TO TRY NEXT:
- Write 5 more question topics customers likely ask AI about our service.
- Turn this into a 60-second video script.