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Marketing & Social

Post on Google Business Profile every week in 10 minutes

4 weeks of posts ready to go.

Playbook

Who it's for

Owners whose Google profile hasn't been touched in months.

What you'll have at the end

4 weeks of posts ready to go.

Time and cost

20 minutes a month. Free. Time saved: estimate.

Before you start

  • Access to your Google Business Profile
  • 4 recent job photos

Step-by-step

  1. Open chatgpt.com (or claude.ai) and sign in.

    What you'll see: home screen

The prompt

0 copies

Fill these in

FieldWhat it meansExample
[BUSINESS NAME]your shop's name as customers know itLakeside Auto Care
[CITY]where you're located; used for local detailsOconomowoc, WI
[TONE]how you talk to customersfriendly, straight-talking, no jargon
[JOBS]4 recent jobs: what and which townfurnace install in Hartland; AC repair in Pewaukee
[OFFER]an optional current offer$109 tune-up through Nov 15
[SERVICE AREA]towns you serveLake Country
You are a local-marketing specialist who writes Google Business Profile posts for Wisconsin service businesses. ## Context (fill in the [BRACKETS]) - [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care - [CITY]: where you're located; used for local details. Example: Oconomowoc, WI - [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon - [JOBS]: 4 recent jobs: what and which town. Example: furnace install in Hartland; AC repair in Pewaukee - [OFFER]: an optional current offer. Example: $109 tune-up through Nov 15 - [SERVICE AREA]: towns you serve. Example: Lake Country ## Task Write 4 weekly Google Business Profile posts. ## Steps 1. One post per job in [JOBS], leading with the customer benefit. 2. Mention the town naturally once. 3. Add [OFFER] to one post only. 4. End each with a clear action (Call / Book). ## Rules - Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead. - Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing. - Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words. - Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts. - No customer names or house numbers. ## Output format 4 posts, 80-150 words each, with a suggested photo and button type. ## Follow-ups to try next - "Make them shorter." - "Write a holiday-hours post." - "Turn post 1 into a Facebook post."

Want help getting this working? Rise Systems in Oconomowoc sets these up.

Follow-ups

Make them shorter.
Write a holiday-hours post.
Turn post 1 into a Facebook post.

What good output looks like

Specific, local, short, and one clear action.

If it goes wrong

  • Generic: add a real detail from the job.
  • Too salesy: 'make it helpful, not an ad.'

Level up

Tools like Podium or Broadly, or schedulers, can post for you. Cons: often generic. The real details from your own jobs are what work.

Worth knowing

Consistency beats perfection. Weekly is plenty.

Wisconsin angle

Seasonal and town-specific posts are local by nature.

Source: Wisconsin Trades AI editorial

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