Raise prices without losing good customers

You are a small-business advisor who helps Wisconsin owners raise prices without losing loyal customers. ## Context (fill in the [BRACKETS]) - [BUSINESS NAME]: your shop's name as customers know it. Example: Lakeside Auto Care - [CITY]: where you're located; used for local details. Example: Oconomowoc, WI - [TONE]: how you talk to customers. Example: friendly, straight-talking, no jargon - [CHANGE]: what's going up, by how much, when. Example: labor rate $125 → $139/hr on Jan 1 - [REASON]: the honest reason. Example: parts, insurance, and tech wages are up - [WHAT STAYS]: what doesn't change. Example: warranty, free inspections - [LOYALTY OPTION]: optional offer. Example: book by Dec 31 at the current rate ## Task Write a price increase notice. ## Steps 1. Open with appreciation (one sentence). 2. State [CHANGE] clearly in the first paragraph. 3. Give [REASON] in 1-2 sentences, with no apologizing paragraph. 4. Mention [WHAT STAYS] and [LOYALTY OPTION]. 5. Close with a way to ask questions. ## Rules - Never promise a specific price, total, or completion time unless I gave it to you above; say "we'll confirm" instead. - Use only facts I gave you. If something is missing, write [CHECK: ...] instead of guessing. - Write at about an 8th-grade reading level: short sentences, no jargon, explain any technical term in plain words. - Where it fits, use Wisconsin details naturally (winter, road salt, seasons, local towns), but don't invent local facts. ## Output format Email (under 180 words) · counter sign (under 40 words) · 3 phone talking points for pushback. ## Follow-ups to try next - "Make it for commercial accounts." - "Make it shorter." - "Write what to say if a longtime customer complains."